Why Keywords Are Important For An SEO And How To Choose The Best Ones?
- Jan 05 2017
- SEO & Digital Marketing
Keywords play a very vital role in making your SEO (search engine optimization) stronger for any website/portal/page. SEO is consistently important for the growth of your website. To rank the website among the top results in various search results, it is very important that the SEO has been done properly. The selection of appropriate Keywords is one of the most important step in the process and a vital part of an SEO strategy.
Firstly, thinking of the project, jot down all the important, directly and indirectly related keywords that you think people might use to search regarding the same topic. Also, you can take opinion of others like you family members, your clients, you friends, colleagues, etc. and as an outsider they might help you with certain keywords they might use to search about the information that you have.
Next, you can use any of the several online keyword search tools that are available online for free. These tools help you to search the most effective, most searched and most suitable keywords as per your website and your project. These keywords would help you fetch more traffic.
Another best way to search for the best keywords for your website/project is to look for which keywords are your competitors using on the same or similar project. To do this, you can look for the ‘tags’ that are mentioned on every page, under every article. To view a website’s keywords, while viewing the website in your browser click “Source” in your “View” menu. Occasionally you may not find this option. In such a situation right click in a blank space anywhere on the website and click on view source for the tags to pop-up for you.
To know how many keywords are working for the website and what are the keywords that aren’t bringing any traffic to the website, you can start a pay-per-click program with a small amount, for a constrained period, (only if you can afford it) and you will get to know the keywords that are best for the website/project.