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Do You Know Why Keyword Ranking Reports Are Important?

And moreover, do you know 70% of SEO marketers send keyword ranking reports to clients? Yes, that’s right. As per a survey sent out to Search Engine Journal’s Twitter audience, majority of the respondents (70%) sent their keyword ranking reports to clients, while 30% didn’t.

For any project strategy to be successful for any business, it is very important to know the target keywords. The research should be conducted well because these are the only keywords that will help you optimize your website/portal. Optimization is important. Without proper optimization, no website can rank among the top search results, despite of having the greatest design, and the most unique, quality content.

But how do you measure whether the keywords you have been working on, are going well for the website? The best way to do this is to make keyword ranking reports.

Keyword ranking reports are important because they help you to keep track of the progress of your keyword strategy and SEO campaigns. With the help of keyword ranking reports, you can know which keywords have worked well for you, and which keywords are unable to bring in traffic for you.

You can use the keyword ranking reports to manage your keywords and identify which keywords are high-ranking and which ones are low-ranking. You can then, also use this data to reinforce your campaigns on strong keywords. The keyword ranking reports help you boost your strategy for low-ranking keywords.

The keyword ranking reports are also important because they help you see how your rankings change over a time period for your certain target keywords. This will further help you change and modify your keyword and SEO strategy accordingly. In other words, the keyword ranking reports, basically show you what’s working, what isn’t, and what you can improve on.

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