You Can Measure Your SEO Success With These Easy And Effective Google Analytics Strategies
- Dec 01 2016
- SEO & Digital Marketing
SEO or search engine optimization is one of the most important tools when it comes to online marketing and success of a website. If content is the king of your website, the SEO is certainly the queen. Even if you have the most unique and the best content for your website, but if you don’t have the proper SEO and if you haven’t used proper techniques, you might not be able to rank among the top searches.
SEO can be done on a website/page/portal after learning a few techniques and anyone who has learned them can easily do the keyword research, proper slug, meta description and other SEO requirements to make a website hit among the top results. But how will you measure the success of the SEO? How will you check if the SEO has gone right or its working properly or are there any changes or improvements required? If these or similar questions have always crossed your mind, don’t worry. Here are some amazing, easy and effective Google Analytics strategies to measure your SEO success.
Check your website organic traffic: You can easily check the organic search traffic and the overall search traffic too. This will help you to know about the landing pages and you can also identify which keywords are ranking the most.
Analyzing Referral Traffic: To measure the SEO success, the first thing you need to check, how much traffic are you getting from the oth
er sources? Through this, you will be able to know whether the posts you published on social media platforms are bringing you traffic or not and/or the digital campaigns you have had run are working in the right direction.
Add additional value to your keyword: You can go to Acquisition > Search Engine Optimization > Queries and create a spreadsheet, where you will list all keywords that are bringing traffic to your website and their respective CTR. And through this, you will be able to prove to the Board of Directors, or the sup
eriors about keywords that have worked the most and gained traffic and money.
Identify slow loading pages: Page Load timing is important and we know that pages sometimes can take ages to open. Such situation hampers the website and loses the viewers’ interest in it. So, you can easily track the time by going to Behavior > Site Speed > Page Timings. After detecting the problem, you can ask the development team to consider the matter and do the needful.
Creating your own dashboard: Many doesn’t know about this feature. Google analytics allows you to easily create your own dashboard and helps bring some peace of mind in your life by getting all your favorite reports in place.